Hyundai Connects with Consumers through YouTube and National TV
Wooing the consumer with “truth, candor and conversation,” is the best way to characterize Hyundai’s approach to digital and social media advertising, according to Steve Shannon, vice president of...
View ArticleKeeping Messages Simple, Creative and Consistent is Focus for Multi-Screen...
Engaging consumers with consistent marketing messages across all four major platforms—TV, PCs, smartphones and tablets—and even a possible fifth screen in the future, such as an accessory on the body...
View ArticleMobile Marketing: The Next-Generation Platform and Game Changer
The current state of mobile marketing was addressed in three separate panel discussions (Automotive Mobile Strategies, Game Mechanics, and User Behavior; Mobile Campaign Strategies; and Taking Mobile...
View ArticleDigital Media is the New Road to Personalized Advertising
Jeremy Detgen The auto industry has been pushing the boundaries of Internet advertising beyond what many other industries are doing so far, according to Blake Irving, executive vice president and chief...
View ArticleMobile Isn’t Just Mobile, and Other Surprising Insights
Jonathan Sundberg Last week, participants at our Automotive Marketing Roundtable at the Bellagio in Las Vegas, NV, had a chance to hear about results from a recent study of mobile video consumption...
View ArticleHow are Luxury Auto Brands Leveraging Digital Marketing?
Jeremy Detgen Affluent consumers are harder to reach, but they do show interest in answering questions about how they are allocating their budget, what channels they use, and what content they are...
View ArticleA Quick Perspective: Big Wins Before the Big Game
Jeremy Detgen As has been the tradition in advertising, the annual Super Bowl is one of the most watched sporting events on TV, with the advertisements being as popular with some viewers as the game...
View ArticleNew-Vehicle Buyers in Thailand are More Informed Before Showroom Visits
New-vehicle buyers in Thailand use an average of three sources to gather information before visiting a dealership—up from an average of 2.5 sources in 2012, according to the 2013 Thailand Sales...
View Article
